Metamorphic Consulting Inc.

Metamorphic Consulting offers a full suite of individualized services, allowing us to tailor a program to any company’s specific needs. Some clients, seeking a complete transformation, use all our services, while others rely only on those that address a specific goal.

We also can provide outsourced marketing assistants, directors and chief marketing officers for companies that need a professional marketing leader without the commitment or financial burden of adding a full-time position.

Although our client discussions often uncover many opportunities, we begin where you most want results. We provide:

Strategic Planning
Sales & Marketing Strategy
Brand Equity Management
Leadership Communications
Outsourced Communications and Marketing Professionals
Coaching
Group Facilitation and Workshops

A word about branding

In a highly competitive business environment, having a powerful, memorable corporate brand is a critical component of an overall business strategy. But what is corporate branding? Is it a flashy or unique logo or a catchy tagline? No, branding is much more. Branding is a statement of what the company stands for and is a foundational issue that permeates the entire organization. In many instances, companies do not explore the underlying issues, engage employees in the process or really analyze the impact on their clients and prospects. Without an in-depth and analytical approach a company can be left with an expensive yet unproductive brand/image.

In sharp contrast to the hit and miss approach, Metamorphic Consulting approaches branding from a strategic perspective. We pursue a thoughtful and thorough process of understanding the company, the internal and external issues affecting the company, the participation of executives and employees alike, and the perceptions of current clients. We use various tools such as the Brand Identity Checkup to gauge where the company stands today with its brand. To foster open dialogue among employees, we recently developed the Pink Gorilla Workshop By employing these and other tools, Metamorphic Consulting can develop a corporate brand which will have a positive impact in the marketplace, as well as a high level of buy-in so it’s lived and loved throughout the entire organization.

Speaking
Our founder came out of her cocoon long ago. Christy Erbeck is an experienced and engaging public speaker who has been called on to deliver her marketing and business insights to groups of all sizes.
Some of the more requested topics include:

Three Assets that Aren't on Your Balance Sheet (But Should Be)
The Love/Hate Relationship Between Marketing and Finance
Why Sales & Marketing Go Together Like Peanut Butter & Jelly
Why Employees Love You or Leave You
Mom & Dad's Roles in the Organization